Friday, 2 November 2012

Buy Low, Sell At Market Price

Buy Low, Sell Higher
I think most goldmakers know the principle of Buy Low, Sell High and possibly even newbie goldmakers too but there has often been some discussion about the 'sell high' bit. Buy low, sell normal or sell at market price is often used too but again, what is normal or market price is also subject to variations per server & even by day of the week! Buying low is always the best, no matter what stage of gold making you are at but with experience & knowledge of your own Auction House, it does become a little easier to find those low priced items.

I tend not to 'sell high' as my server has a few fairly high profile goldmakers who usually beat me to the best markets. I'm very casual in my gold making, especially now with all the distractions provided by Mists of Pandaria! Selling high is also a subjective thing - what is a high price to you may be an okay price for others or it may be seen as an extortionate price and gain you some troll mails.

I prefer to 'close the gap' in some markets, especially Trade Goods like herbs, ores & enchanting materials. I look for an item that has a fair few auctions listed at a spread of prices & look for the big gap in the item price. It's often possible to buy out the lower priced items & just relist them immediately at the price at the top of the gap. I guess you could say I 'buy low, sell higher' - it may only be a few gold here & there but it's a great way to build a little starter cash with pretty low risk.

Buy Low, Sell Higher
I use the Auctionator search function (circled in screenshot) to search all the herbs at once. It gives me a nice list of all the herbs available in a summary format & I then start at the cheapest herb & click through to the individual herb screen as shown above. I didn't bother to buy these 5 cheap Peacebloom today but if I was starting fresh on a new server, I would have. Turning 1g 50s (cost for the 5 cheap herbs) into almost 10 gold just by relisting them at 1g 95s each is good practice for larger buys later on in your goldmaking career :)

Using the back button to get back to the summary list, I can quickly run through all the herbs in the list to see if there are any 'gaps' similar to that shown above (32s -> 1g 95s) & snatch any cheapies up too.

Now you do need to use your brain a bit here too - sometimes that top price is just stupid high & the apparent low priced items are actually at the correct price. By regularly scanning the Auction House with your Auction House addon, you will build a picture of average prices so hopefully you won't get caught out by those stupid high price items. If you're not sure of something, especially if it's a more expensive item than just a few herbs, don't forget you can check The Undermine Journal for your server. It will show you an average price & a graph of most recent prices - both of which will help you judge the local market price for your item(s).

The most important part of playing the Auction House is to use your own brain - it's great to read tips from blogs like this one but I can only speak for my own server, you have to apply the tips & tricks to your server & decide for yourself if you want to follow my methods or develop your own. The other part of playing the Auction House is time - it takes time to learn the trends & prices & peculiarities of your server but it also takes a whole chunk of time to reach the big numbers of gold. Be patient & don't forget that even a few extra gold here & there (as shown above) all adds up eventually.


  1. TSM Shopping Lists gives you a similar view of items. Additionally it can show you if the items are priced way above or below standard "market-price".

  2. The functionality you have outlined in Auctionator is the single, main reason why I use this addon. 

    Following the ethos in this post there’s a good market right now (a little at the higher end mind you) of buying ilvl 409 ‘blue’ items from MoP and flipping them. These items only require lvl 80 to use and so can be used from the start of Cata onwards which make them attractive for players levelling alts. I buy any I see for <750g and then I re-post them for 750g. I see these items posted for a lot higher than 750g but when I am picking them up for 200g, 300g, 400g it’s a nice return to sell them for 750g and they don’t sit long in my inventory at that price – which is good as they have quite a high listing fee.


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